Finsbury’s vote of confidence from Dominion

East Midlands Electricity, which was acquired by US energy company Dominion Resources in January, has retained Finsbury as its adviser on financial PR and public affairs.

East Midlands Electricity, which was acquired by US energy company

Dominion Resources in January, has retained Finsbury as its adviser on

financial PR and public affairs.



The move, which industry sources estimated to be worth some pounds

100,000 in fees to Finsbury, is a vote of confidence for the agency

following its work for East Midlands prior to and during the bid.



Dominion had previously used the Maitland Consultancy. The agency was

hired in November just two weeks before Dominion launched its pounds 1.3

billion bid for East Midlands, and worked for Dominion until this

week.



Norman Askew, chief executive of East Midlands - and now a board

director of Dominion - said: ’Maitland did a good job and Dominion were

very happy with them’. However, he added: ’In terms of understanding and

getting inside the business which Dominion now have, Finsbury ... is who

we will run with’.



Finsbury’s brief is an unusually wide one covering advice on relations

with the financial media, politicians and the regulator. Askew said he

wanted a single agency that understood and ’signed up’ to the objectives

of the business.



On tackling political issues such as Labour’s windfall tax, he said: ’We

have very strong views on it but we don’t want to make headlines and

Finsbury know that.’



A Dominion spokesman stressed that the relationship with Maitland was

’dormant’ and said it was possible the company would be ’sitting down’

with Maitland in the future to see if there were any areas it could be

of use.



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