Rolls-Royce hires Bulletin

Power systems company Rolls-Royce plc has hired broadcast consultancy Bulletin International to exploit global PR opportunities outside the print media.

Power systems company Rolls-Royce plc has hired broadcast

consultancy Bulletin International to exploit global PR opportunities

outside the print media.



A core team of six has been set up at Bulletin’s London office. Liaising

US, Singaporean and Australian colleagues, they will provide broadcast

material supporting all Rolls-Royce’s major announcements over the next

year.



Earlier this year Bulletin helped the company gain TV coverage for its

dollars 5 million order to supply engines to the Middle East airline

Emirates.



Martin Brodie, of Rolls-Royce’s corporate communications division, said

the company considered hiring a broadcast consultant on a retained basis

when big deals like this had failed to get TV coverage. ’We want to

maximise the effect of major announcements which get print coverage but

miss out visually,’ he said.



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