Stephanie Churchill PR is working on a pounds 60,000-fee media
relations campaign to update the image of the world’s largest T-shirt
manufacturer - Fruit of the Loom. The PR campaign focuses on Fruit of
the Loom’s five new T-shirt styles and supports a new pan-European
advertising drive which uses the strapline ’relax in style’. The agency
has also been appointed to handle press and PR for the surf and
snowboard-wear manufacturer O’Neill.