B-M maintains top spot in world PR consultancies

The top 50 global PR agencies boosted their fee income by 20 per cent last year to more than dollars 1 billion.

The top 50 global PR agencies boosted their fee income by 20 per

cent last year to more than dollars 1 billion.



Figures from O’Dwyers Directory of Public Relations Firms in the US show

that fees climbed to dollars 1.5 billion from dollars 1.3 billion in

1995.



Burson-Marsteller maintained its position at the top with a ten per cent

jump in net fees to dollars 233 billion from dollars 212 billion.

Shandwick came second with dollars 190 million followed by Hill and

Knowlton with dollars 161 million.



The remaining positions in the top five were held by Porter Novelli

International - which pushed Fleishman-Hillard to number six - and

Edelman Public Relations Worldwide respectively.



O’Dwyer’s publisher Jack O’Dwyer said the results confirmed the

continuing upturn in the PR business. ’It’s the best year in the history

of agencies,’ he said. ’The areas that are doing well are healthcare,

financial and hi-tech - the things that need explaining, rather than

promoting.’



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