The top 50 global PR agencies boosted their fee income by 20 per
cent last year to more than dollars 1 billion.
Figures from O’Dwyers Directory of Public Relations Firms in the US show
that fees climbed to dollars 1.5 billion from dollars 1.3 billion in
Burson-Marsteller maintained its position at the top with a ten per cent
jump in net fees to dollars 233 billion from dollars 212 billion.
Shandwick came second with dollars 190 million followed by Hill and
Knowlton with dollars 161 million.
The remaining positions in the top five were held by Porter Novelli
International - which pushed Fleishman-Hillard to number six - and
Edelman Public Relations Worldwide respectively.
O’Dwyer’s publisher Jack O’Dwyer said the results confirmed the
continuing upturn in the PR business. ’It’s the best year in the history
of agencies,’ he said. ’The areas that are doing well are healthcare,
financial and hi-tech - the things that need explaining, rather than