BT rings the changes with Hill and Knowlton

BT has switched its multi-million pound European PR account to Hill and Knowlton after six years with Countrywide Porter Novelli.

BT has switched its multi-million pound European PR account to Hill

and Knowlton after six years with Countrywide Porter Novelli.



The agency was appointed two weeks ago following a two-way pitch against

the incumbent.



The account will run from April 1997 and is worth ’several million

pounds over the next four years’ according to H&K. Industry sources put

the fees at just over pounds 1 million a year - a considerable increase

on the pounds 300,000 figure reported when Countrywide successfully

re-pitched for the business in 1994.



H&K offices will handle implementation work in eight markets: Belgium,

France, Germany, Italy, the Netherlands, Spain, Sweden and

Switzerland.



The work was previously handled by Porter Novelli partner agencies

except in Germany and France where local support was provided by Fink

and Fuchs and Tam Tam respectively.



The brief is to help establish BT as an alternative supplier to national

PTTs in the run-up to liberalisation of the telecoms market in January

1998 and to provide marketing support to its joint venture partners such

as Viag in Germany.



Ian Ash, BT director of corporate relations, said the review had been

prompted by two factors: the liberalisation of the telecoms market and

the proposed BT/MCI merger.



’H&K presented a strategy and a network which we believe will drive our

communications in Europe to the next stage,’ he added.



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