Harkness to leave The Body Shop

The Body Shop’s head of internal communications James Harkness has been poached by WPP fledgling agency Banner McBride. Harkness, who leaves this week, is to join the five-month-old internal communications company as director of consulting.

The Body Shop’s head of internal communications James Harkness has

been poached by WPP fledgling agency Banner McBride. Harkness, who

leaves this week, is to join the five-month-old internal communications

company as director of consulting.



He joined The Body Shop’s corporate communications division from another

internal communications specialist, Smythe Dorward Lambert, three years

ago.



At The Body Shop Harkness headed a team of nine, running communications

with the firm’s office and factory staff and franchisees in 46 countries

around the world.



Reporting to head of corporate communications Adrian Hodges Harkness was

also involved in the publication of The Body Shop’s internal newsletter

and VNRs.



Harkness is hoping to repeat The Body Shop’s formula of making employees

’ambassadors for the brand’ with Banner McBride’s clients.



The agency, a wholly-owned subsidiary of WPP, was set up last August by

Mike Pounsford, a former director of the Alexander Consulting Group.



According to Pounsford, Banner McBride’s aim is to combine marketing and

human resources. Unlike a consulting group the company executes its

advice either alone or with the help of sister companies like PR giant

Hill and Knowlton or identity consultant Sampson Tyrrell.



Clients to sign up so far include British Aerospace, The DTI and Lloyds

Bank.



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