NEWS: GBC launches French hi-tech PR subsidiary

Grant Butler Coomber (GBC), the UK hi-tech and consumer agency, has opened its first overseas office in France.

Grant Butler Coomber (GBC), the UK hi-tech and consumer agency, has

opened its first overseas office in France.



Located in Paris, GBC Conseil is headed by Sue Gabin-Davis, a former

marketing manager with computer network firm Banyan Systems and has a

team of five staff.



The agency has already won business from six IT clients, including

Computer Associates’ financial division, Scientific Software and US

Robotics. Half the client wins came from independent pitches in France

and the rest from GBC’s existing UK business.



GBC partner and managing director Jill Coomber explained that the French

office had been set up partly to satisfy client demand and also to fill

a gap in the market.



‘In France clients were frustrated with the hi-tech agencies,’ she said.

‘A lot are American owned and have an Anglo-Saxon way of doing business.

In a Gallic country that can create a culture clash.’ She added that

GBC’s long-term aim was to set up offices in Germany, Spain, Italy and

Scandinavia.



Despite opening a wholly owned subsidiary in France, GBC continues to

maintain its affiliate relationship with Florence Gillier

Communications. The agency is also a member of worldwide network Global

Technology Communications and its European arm Frontiers.



* Samantha Munro has joined Grant Butler Coomber as head of its consumer

division. Previously associate director at Impact PR, Munro leads a team

of four staff. She replaces Veronique Briant who quit the agency in

September.



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