NEWS: Regeneration body seeks PR for short-term

English Partnerships, the Government body responsible for urban regeneration, is looking for a PR agency to beef up its communications.

English Partnerships, the Government body responsible for urban

regeneration, is looking for a PR agency to beef up its communications.



The organisation’s corporate office is asking PR agencies to pitch for a

short-term contract while it searches for its first director-level PR

person.



Press officer Karen Leech, English Partnership’s most senior PR

executive, said she is looking for a PR firm to provide a ‘strategic

view’ on its PR and marketing.



Leech added that the appointment will be a ‘short- term’ measure and

that one of the agency’s main functions will be to look at how English

Partnership’s PR and marketing divisions can work together. They are

currently split between marketing in Haydock and PR in London.



The organisation also has six regional offices, each with their own

marketing executives who hold a PR brief and use external agencies on an

ad-hoc basis.



The aim of the two-and-a- half year-old organisation is to promote job

creation, inward investment and environmental improvement through the

development of derelict or underused land and buildings.



Last year it helped negotiate a site for the Siemens factory in the

North East. It has also worked with BMW on its investment in the West

Midlands and has taken over 5,000 acres of coal sites from British Coal

for development.



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