BORDER LINES: LONDON - Seagate Software hires dPa

Seagate Software, a US-based information management software firm, has appointed dPa Corporate Communications to handle its PR across Northern Europe. The pounds 100,000 fee account was won after a four-way pitch and was previously handled by Firefly Communications which didn’t repitch. The agency’s role is to position Seagate’s brand and to raise awareness of its information management products.

Seagate Software, a US-based information management software firm,

has appointed dPa Corporate Communications to handle its PR across

Northern Europe. The pounds 100,000 fee account was won after a four-way

pitch and was previously handled by Firefly Communications which didn’t

repitch. The agency’s role is to position Seagate’s brand and to raise

awareness of its information management products.



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