INTERNATIONAL: Shandwick wins Titanic tour PR

LONDON: Four Shandwick offices have jointly won an account to promote Hollywood-based entertainment company, Special Entertainment Events, in Europe and the US.

LONDON: Four Shandwick offices have jointly won an account to

promote Hollywood-based entertainment company, Special Entertainment

Events, in Europe and the US.



The first project Shandwick will work on is Titanic: The Official Movie

Tour, an attraction based on this year’s box office hit, Titanic. The

event opens in London next month.



The account was won after a competitive pitch held in Dusseldorf and

London. It will be led by London-based Shandwick Welbeck, in

co-operation with Shandwick Travel and Leisure, Shandwick Munich and

Shandwick’s American specialist entertainment agency, Rogers and

Cowan.



Shandwick’s brief includes PR and convincing convention centres across

the world of the benefits of hosting film or TV-based attractions. The

initial brief is for two months covering Europe and the US. This is

expected to be extended into next year to cover Asia and Australia as

other projects arise.



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