INTERNATIONAL: French road safety body puts its PR up for review

PARIS: France’s road safety agency, La Securite Routiere, is reviewing its PR. The account is currently held by DDB & Co Hintzy Heymann and will be worth over pounds 150,000 in fees.

PARIS: France’s road safety agency, La Securite Routiere, is

reviewing its PR. The account is currently held by DDB & Co Hintzy

Heymann and will be worth over pounds 150,000 in fees.



La Securite Routiere has tendered for PR firms to pitch for the annual

contract, as part of a routine review. The brief is for media relations

and PR. DDB & Co Hintzy Heymann is expected to repitch.



A spokeswoman for La Securite Routiere said: ’We want an agency capable

of creating partnerships with local communities and voluntary

organisations and to launch big road safety campaigns.’



Since winning the account earlier this year, Hintzy Heymann has handled

La Securite Routiere’s PR during Le Mondiale de l’Auto, the

international Paris motor trade fair last month. Last weekend, DDB & Co

Hintzy Heymann helped organise an awareness-building exercise with help

from France’s national association for the disabled. Motorists who were

caught speeding were stopped by policemen accompanied by road accident

victims. The initiative came during one of France’s busiest winter bank

holiday weekends.



La Securite Routiere is part of the French ministry of transport and

equipment. It handles all government policy relating to road safety.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.