Fernihough to leave Avon PR

Avon’s PR and communications head Kim Fernihough has resigned and will leave the global cosmetics and fragrance company next month.

Avon’s PR and communications head Kim Fernihough has resigned and

will leave the global cosmetics and fragrance company next month.



Fernihough, who is leaving to have a baby, oversees a team of six

covering corporate, consumer and internal communications.



She was brought into the company’s UK operation in March last year to

build its in-house PR team. However, Avon has decided not to replace

her.



Instead, market research head Bridie Pollard will combine her existing

responsibilities with overseeing the PR department.



’We realise the benefits of PR and we want to continue with it,’ said

Pollard. She said the market research and PR teams could work more

closely together under one head.



Fernihough’s departure will follow that of consumer PR manager Fiona

O’Farrell six weeks ago. Avon intends to replace O’Farrell.



Pollard and Fernihough report to marketing vice-president Bob Briddon,

who took up his post in April. Pollard will continue to be one of seven

heads reporting to Briddon.



Fernihough said she was leaving because of a combination of expecting a

baby and a long journey from her home near Birmingham to Avon’s offices

in Northampton.



’I believe it to be a great credit to the PR department that the company

believes it can survive without a person in my position,’ she said.



While at Avon, she was responsible for overseeing campaigns such as the

company’s exclusive sponsorship of this year’s Fashion Targets Breast

Cancer campaign, organised by the charity Breakthrough Breast

Cancer.



Avon is the world’s largest direct-seller of beauty products, and has a

sales force of 160,000 Avon ladies in the UK. The 50-year-old company

has recently broadened its product range to include fashion jewellery,

home furnishings and toys.



In 1997, pounds 500 million of the company’s sales were generated in

Europe, accounting for 16 per cent of its total income.



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