FD to raise Pathe corporate profile

Financial Dynamics has won a four-way pitch to raise the corporate profile of French media and entertainment group Pathe.

Financial Dynamics has won a four-way pitch to raise the corporate

profile of French media and entertainment group Pathe.



For six-figure fees the agency, Pathe’s first, will promote the group in

the worldwide financial community, in particular among business

journalists and analysts. Pathe’s decision to appoint an external agency

comes as it seeks to raise its profile outside France.



Pathe is the second-largest shareholder in satellite broadcaster BSkyB,

with a 17 per cent stake. It also owns a 20 per cent share in French

satellite channel Canal Satellite and has a majority share in French

newspaper Liberation.



Pathe was spun off from its parent company, French textiles and media

conglomerate Chargeurs, two years ago.



The group’s interests also encompass film production and distribution

companies in the UK and France, a cinema management operation in France

and a film rights library.



Pathe this week launched a bond issue against its BSkyB shares to fund

its expansion into cinema management in Europe.



Financial Dynamics chief executive officer, Nick Miles, said: ’We’re

putting a very senior team onto this account, which is what you need to

do to give a proper service to French corporates.’



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