Paragon/Golin Harris hired for Plasmavision PR

Consumer electronic giant Fujitsu General has hired Paragon Golin/Harris to handle business-to-business PR for its Plasmavision brand of display screens. The account was awarded last week, following a two-way pitch and there was no incumbent.

Consumer electronic giant Fujitsu General has hired Paragon

Golin/Harris to handle business-to-business PR for its Plasmavision

brand of display screens. The account was awarded last week, following a

two-way pitch and there was no incumbent.



Plasmavision accounts for 25 per cent of of Fujitsu General’s European

sales. It is a range of slim, large format, colour screens designed to

display video and computer graphics for advertising in retail

environments.



Fujitsu General UK sales manager for Plasmavision Mark Dew said the

market is set to expand as retailers use the products to market to

shoppers.



’A lot of the effort will be on media relations through the marketing

press and special projects,’ said Paragon Golin/Harris board director

Janet Salvoni. The product’s use in transport environments will also be

exploited, and the benefits will be shown to companies like UK airport

landlord BAA.



The company also produces air conditioning equipment, camcorders,

electronic cash registers, satellite receiver systems and televisions.



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