Triggs takes charge of Key’s London arm

Key Communications has appointed Mark Triggs to replace Liz Fraser as managing director of its London office.

Key Communications has appointed Mark Triggs to replace Liz Fraser

as managing director of its London office.



Key chief executive Colin Kent said he had decided to appoint a new head

for the agency’s London office to boost its performance. Fraser resigned

last month after refusing the offer of an alternative role overseeing

training and developing Key’s intranet.



Key had a fee income of pounds 4.2 million in 1997 and ranked 20 in PR

Week’s 1998 League Table. It employs 66 staff in three offices including

Thame and Birmingham. The agency specialises in consumer, corporate and

business-to-business PR.



Triggs will take on a staff of 20 in London, handling a fee income of

pounds 1 million.



Kent said: ’What we need to do is realise the talent we have in Key’s

London teams. I think Mark is the guy who can energise these teams.’



Triggs joined Key in 1993 from regional and local newspaper publisher

Midland News Association, where he worked as a reporter.



He was appointed to Key’s board earlier this year and for the past five

months has been acting managing director of the Birmingham office while

Christine Arthur was on maternity leave.



Fraser joined Key in 1994 from her own consultancy, Tenet PR. She built

up the London office, which was launched in October 1993 with a small

team. Fraser was a founding director of Granard Communications, which

was later merged with Kingsway to create Rowland. She left Rowland in

1990 to set up Tenet.



’I was offered a corporate position which wasn’t what I’m interested

in ... I like the client relationship and new business side of things

and that wasn’t going to be part of my role,’ said Fraser.



Triggs’ brief is to build the office’s strong consumer portfolio and to

increase business-to-business, corporate and international work.



Key operates a network of 30 agencies outside the UK. Its clients

include Mitsubishi, PricewaterhouseCoopers, Bosch, AA, TI Group, Kraft

Jacobs Suchard and Kerry Foods.



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