STOP PRESS: Affinity takes First Quench PR forward

First Quench, formed after the recent merger of Victoria Wine and Thresher off-licenses, has retained Affinity Consulting to handle its corporate and consumer PR (PR Week, 23 October). Affinity already handled PR for Victoria Wine, while Thresher only used agencies on a project basis. There was no competitive pitch for the contract which was awarded last week.

First Quench, formed after the recent merger of Victoria Wine and

Thresher off-licenses, has retained Affinity Consulting to handle its

corporate and consumer PR (PR Week, 23 October). Affinity already

handled PR for Victoria Wine, while Thresher only used agencies on a

project basis. There was no competitive pitch for the contract which was

awarded last week.



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