FSA hires Ludgate for mis-selling campaign

Regulator the Financial Services Authority (FSA) has appointed Ludgate to handle a campaign to encourage members of the public who have been mis-sold pensions to claim compensation.

Regulator the Financial Services Authority (FSA) has appointed

Ludgate to handle a campaign to encourage members of the public who have

been mis-sold pensions to claim compensation.



Ludgate’s public affairs division will handle the media relations and

public affairs campaign. The agency pitched against two others for the

business which involves a PR programme to support a questionnaire

mailing in the New Year to 1.8 million million people who may have been

mis-sold pensions.



The total budget for the mailing, PR and advertising is pounds 10

million.



Ludgate’s role is to provide media relations support, generating

coverage of the FSA’s efforts in mainstream press and lifestyle titles

so that pension holders will expect the mailing and be aware of the

issues that surround it.



Among the companies who are paying for the campaign are the main high

street banks, the Prudential, and Commercial Union.



The agency will also help the pensions industry prepare and handle

relations with parliament and bodies such as the Citizen’s Advice

Bureau. It will report to the FSA’s director of communications and

corporate affairs Philip Robinson and head of media relations Judy

Delaforce.



Leader, p9.



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