Fear of PR job losses as Ionica in administration

UK telephone company, Ionica, which brought the administrators in last week, has sent its five-strong in-house team home.

UK telephone company, Ionica, which brought the administrators in

last week, has sent its five-strong in-house team home.



Some 600 out of 1,000 employees are expected to lose their jobs this

month after Ionica plc, the operating arm of Ionica Group plc, was

declared insolvent. Ian Morris, Ionica’s head of external affairs, is on

holiday and it is not known whether he and his team will be among those

made permanently redundant.



A source close to Ionica said: ’We suspect the company will be wound

down so their (the PR team’s) prospects aren’t bright.’ However, the

administrators, PricewaterhouseCoopers, are attempting to find potential

buyers - Alan Sugar is reported to be interested.



Finsbury has handled financial PR for two years and Countrywide Porter

Novelli’s Leeds office was appointed in June to handle consumer PR for

the roll-out of Ionica’s service across Yorkshire.



Finsbury is still retained by Ionica Group. Countrywide Leeds was told

last week that its contract was at an end as Ionica suspended marketing

activity.



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