Pharmaceutical giant Pharmacia and Upjohn has appointed Ken Banta to the
new position of vice president, corporate affairs and public policy.
The role has been created following the merger in November 1995 between
Swedish company Pharmacia and US firm Upjohn. The deal will mean the
loss of 4,100 jobs - or 12 per cent of the combined workforce - by early
Banta will be based at the company’s new global headquarters in Windsor.
He will be in charge of co-ordinating the corporate positioning of the
company, designing a corporate strategy and making policy decisions.
He will also oversee ongoing routine communications at corporate level.
The Swedish and US-based heads of corporate communications will report
Banta said corporate communications will be a core area for the newly-
merged company: ‘Pharmacia and Upjohn will be a pace setter in the
healthcare sector. Communications and public policy issues are going to
Banta’s CV includes a stint with Time magazine and a job as senior
counsellor and board director at Burson-Marsteller.
For the past year he has been writing a biography of Lord Forte and a
profile of the Heinz company and its brands.
Pharmacia and Upjohn is among the top ten pharmaceutical companies in
the world. Earlier this year it won approval to sell Xalatan, its new
drug for glaucoma.