Media Profile: Living for the Here! and Now - Jane Ennis, editor, Now incorporating Here!

Gruner + Jahr’s Here! launched in June 1996 as the celebrity title that preferred to catch its prey with their pants down than to be shown around their lovely homes. The marketplace seemed overcrowded to many observers and last month’s merger of IPC’s Now with Here! - to produce Now incorporating Here! - came as little surprise, even when Jane Ennis from Here! took the editor’s seat.

Gruner + Jahr’s Here! launched in June 1996 as the celebrity title

that preferred to catch its prey with their pants down than to be shown

around their lovely homes. The marketplace seemed overcrowded to many observers and last month’s merger of IPC’s Now with Here! - to produce Now incorporating Here! - came as little surprise, even when Jane Ennis from Here! took the editor’s seat.

’She’s had a good solid showbiz background,’ said one long-serving IPC

editor. ’She spent years on TV Times when the title was at its peak,

writing some pretty meaty celebrity interviews. Of course, those

interviews weren’t as feisty as the way Here! treated celebs. That’s a

different story.’

The difference is something Ennis is well aware of. ’I considered that

time on Here! - and my future on Now - to be fitting payback for all the

years I’d spent writing puff pieces on these people,’ she says. ’I don’t

really have any sympathy for those celebrities who whine about how the

British press treats them. These people have more praise heaped on them

in five minutes than most people have in a lifetime. If they stumble out

of a club drunk and a camera catches them, then that’s just one of the

downsides.’

Besides bringing over the paparazzi content of Here! to Now, she’s tried

to increase the news content of the title, introducing a

parties-of-the-week spread and a round up of the stories of the week. ’I

want to take on Hello! and OK!,’ she explains, ’and maybe fill in the

gap between magazines like More! and the older weekly titles.’

Ennis acknowledges that she hasn’t got the deep pockets of Hello! and

OK! but she believes that Now’s ’practicals’ - fashion, cookery, beauty

and health - will help build the title. ’Our real life stories are

excellent,’ she says. ’Here! had some which were far more exotic than

Now’s and I’ll stick with them. Now is going to be much more than a

celebrity title.’

She’s aware that the magazine, because of its content, might have some

run-ins with celebrity PR people in the UK but she believes most

celebrities realise the difference between the sit down interview and a

paparazzi-style door-stepping and are happy to play the game. ’If

there’s a sit down interview the celeb can justly expect a more

sympathetic piece,’ she explains. ’But the same magazine could have

carried a doorstepping news story the week before and that should be

OK.’ She’s scornful, however, of American celeb PR people who seem

determined to obstruct her and her staff.

But if she could have anyone in the world on the cover next week, she

would still plump for an American. She’d love to have Julia Roberts with

a good set of photos and a good solid interview. ’I’d really like to

know why she keeps flitting around all these men,’ Ennis says, before

adding ruefully: ’But I don’t think I’d get very far with that line of

questioning.’

HIGHLIGHTS

1991

Assistant editor (features) Today

1993

Deputy editor, Telegraph magazine

1994

Deputy editor, Best

1996

Editor, Here!

1996

Editor, Now incorporating Here!

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