PR EUROPE: BOLOGNA: F-H scans well with Datalogic

Datalogic, manufacturer of barcode scanning systems, has hired the Italian office of Fleishman-Hillard to co-ordinate a pan-European image campaign worth about pounds 50,000 in fees. ’We have to reposition the company with trade and business partners, and establish better relations with the press,’ said Fleishman-Hillard managing director in Italy Patrizia Antonicelli. The account win comes shortly after the agency scooped up investment bank BZW as a retained client in Italy.

Datalogic, manufacturer of barcode scanning systems, has hired the

Italian office of Fleishman-Hillard to co-ordinate a pan-European image

campaign worth about pounds 50,000 in fees. ’We have to reposition the

company with trade and business partners, and establish better relations

with the press,’ said Fleishman-Hillard managing director in Italy

Patrizia Antonicelli. The account win comes shortly after the agency

scooped up investment bank BZW as a retained client in Italy.



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