Charter aims to clean up Russia’s PR industry

A charter aimed at improving standards of conduct in Russia’s PR industry was launched last month with backing from Russian agencies and western firms with Moscow offices.

A charter aimed at improving standards of conduct in Russia’s PR

industry was launched last month with backing from Russian agencies and

western firms with Moscow offices.



Among its provisions the charter states that signatories must not exert

unfair influence on potential clients during tenders.



Agencies were unable to agree on a clause on the long running issue of

PR agencies bribing publications for editorial coverage.



A clause was originally included but subsequently removed. The agencies

hope eventually to agree on a way to tackle the issue in their

charter.



Eleven Russian firms have signed, and The Rowland Company announced this

week that it would be adding its signature. Burson-Marsteller has also

expressed an interest.



Eight of the signatories are members of the Russian Association of

Public Relations Agencies.



’The idea of this charter was to make the bridge between agencies who

are participants in RAPRA and those who are not, including foreign

agencies, with whom there were sometimes rather sharp relations,’ said

Gennady Aryevitch, editor-in-chief of the RAPRA’s magazine

Sovietnik.



The charter forbids the deliberate dissemination of false information,

and information intended to harm the reputation of other agencies.



It warns against agencies interfering in each others’ work, and outlines

responsibilities towards clients such as confidentiality and declaring

conflicts of interest.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.