French PR profits up after five year slump

The French public relations industry has seen a double figure increase in agency revenues for the first time since 1990.

The French public relations industry has seen a double figure

increase in agency revenues for the first time since 1990.



A study commissioned by Syntec RP, the French public relations

institute, showed that total consultancy fee income increased by 11 per

cent in 1996.



This compares with figures released by the PRCA, which showed a 20 per

cent rise in total revenue for UK agencies in the same period. The

German industry saw a seven per cent rise last year (PR Week, 2

May).



Syntec president Jacques Marceau said: ’We can see strong signs of

recovery indicated by an increase in clients under annual contract and a

rise in the number of agency employees - especially senior

consultants.’



The French survey was carried out among 24 consultancies with a total of

pounds 20 million in fee income. The consultancies anticipate growth for

1997 at between five and ten per cent.



The study revealed an increase in the proportion of retainer business,

from 52 per cent to 56 per cent. Retained clients account for 68 per

cent of overall fee income. The average number of clients per agency has

also increased slightly, from 26 to 29.



Employee numbers have risen by eight per cent, although half the

agencies did not expect to recruit more staff in the coming year. Senior

consultant numbers rose from 28 to 33 per cent.



The PR market is likely to continue growing over the coming years,

Syntec believes. It will be fuelled by the development of specialist

counselling, either by sector or audience, according to the institute.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.