East meets west in APCO Euro alliance

APCO Associates, the public affairs arm of GCI Group, has allied itself to Central Europe Consultants.

APCO Associates, the public affairs arm of GCI Group, has allied

itself to Central Europe Consultants.



The move will allow APCO to service US and European clients that wish to

establish themselves in Eastern Europe. CEC has offices in Bucharest,

Budapest, Kiev, Prague, Warsaw and Bratislava.



’By joining forces with CEC, we can better help clients to seize

business opportunities in these emerging markets,’ said APCO president

and CEO Margery Kraus.



APCO has no equity in CEC, although this has not been ruled out for the

future.



The alliance will allow CEC to represent its Eastern European clients in

Brussels. Decisions made by the European Union are increasingly likely

to impact on the former Communist block countries.



’We will use cross-disciplinary teams to assist clients locally in

central Europe and to influence policy and decision making processes in

Brussels and in Washington DC,’ said Marek Matrazek, director of CEC’s

Poland office and one of its leading figures.



The firms will offer government relations, investment promotion,

corporate image counselling, coalition building, issues management and

media counsel.



APCO has offices in Brussels, Paris, London, Washington DC, Sacramento,

Toronto and Moscow. The firm hopes to open an Asia office in Hong Kong

later this year.The Moscow office opened in 1988.



Its account wins in the last year include cable company CableTel,

satellite communications company Globalstar and US chemicals and glass

manufacturer Dow Corning.



GCI and APCO are part of the Grey Advertising family of companies with

337 offices in 81 countries.



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