Gillette SensorExcel

Razor brand Gillette SensorExcel has scored a first with a gatefold advertorial on the front cover of the July issue of Options magazine. The split cover opens to reveal a full length shot of the cover model. IPC claims this is the first time an advertorial has been featured on a front cover using a cover model. The advertorial is part of a new campaign for SensorExcel, which will also use Mizz and 19 magazines, through Lynne Franks PR and media agency New PHD.

Razor brand Gillette SensorExcel has scored a first with a gatefold

advertorial on the front cover of the July issue of Options magazine.

The split cover opens to reveal a full length shot of the cover model.

IPC claims this is the first time an advertorial has been featured on a

front cover using a cover model. The advertorial is part of a new

campaign for SensorExcel, which will also use Mizz and 19 magazines,

through Lynne Franks PR and media agency New PHD.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.