Luther Pendragon goes in for the kill to reverse deer hunt ban

Quantocks Stag Hounds has hired Luther Pendragon to campaign against the National Trust’s decision earlier this year to ban deer-hunting on its land.

Quantocks Stag Hounds has hired Luther Pendragon to campaign

against the National Trust’s decision earlier this year to ban

deer-hunting on its land.



The ban is an unwelcome setback for the Somerset-based hunt which

historically has hunted on large parcels of National Trust land.



’Our brief is to examine issues related to the National Trust decision,’

said Luther Pendragon director Charles Stewart-Smith.



The hunt asked for proposals from Luther Pendragon and Christopher

Morgan Marketing - the consultancy run by Christopher Morgan, who

several years ago made the headlines for his role as fugitive tycoon

Asil Nadir’s PR man. Morgan’s proposals were rejected as too

expensive.



’I told them it had to be done on a very broad, open approach which is

expensive, unfortunately,’ said Morgan.



Morgan also counselled that the hunt should co-operate with other deer

hunts in the country to offer a united front.



In the event, Quantocks will be working closely with the British Field

Sports Society, but not in tandem with other hunts.



’We felt we wanted to change people’s perception of stag hunting and to

get across the message that we are very responsible for the management

of deer herds,’ said Nigel Muers-Raby, a trustee of the Quantocks Stag

Hounds Action Fund.



’The perception that ours is a blood-thirsty sport carried out by

dreadful people is wrong. We are concerned with the conservation of the

herds.’



Field sports are also under threat from the new Government which has

expressed an intention to ban blood sports such as deer hunting.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.