Quantocks Stag Hounds has hired Luther Pendragon to campaign
against the National Trust’s decision earlier this year to ban
deer-hunting on its land.
The ban is an unwelcome setback for the Somerset-based hunt which
historically has hunted on large parcels of National Trust land.
’Our brief is to examine issues related to the National Trust decision,’
said Luther Pendragon director Charles Stewart-Smith.
The hunt asked for proposals from Luther Pendragon and Christopher
Morgan Marketing - the consultancy run by Christopher Morgan, who
several years ago made the headlines for his role as fugitive tycoon
Asil Nadir’s PR man. Morgan’s proposals were rejected as too
’I told them it had to be done on a very broad, open approach which is
expensive, unfortunately,’ said Morgan.
Morgan also counselled that the hunt should co-operate with other deer
hunts in the country to offer a united front.
In the event, Quantocks will be working closely with the British Field
Sports Society, but not in tandem with other hunts.
’We felt we wanted to change people’s perception of stag hunting and to
get across the message that we are very responsible for the management
of deer herds,’ said Nigel Muers-Raby, a trustee of the Quantocks Stag
Hounds Action Fund.
’The perception that ours is a blood-thirsty sport carried out by
dreadful people is wrong. We are concerned with the conservation of the
Field sports are also under threat from the new Government which has
expressed an intention to ban blood sports such as deer hunting.