PRET sticks to high PR ideals

The Public Relations Education Trust - the charity set up by the PRCA and the IPR ten years ago - is introducing new initiatives to improve links between training specialists and the public relations industry.

The Public Relations Education Trust - the charity set up by the

PRCA and the IPR ten years ago - is introducing new initiatives to

improve links between training specialists and the public relations

industry.



PRET is to survey the PR industry to assess what is expected of entrants

to PR and the perceived value of PR degrees against non-vocational

qualifications.



It also aims to create a ’centre of excellence’ - such as a chair or

professorship - to provide a central resource and focus for current

thinking on PR and communications theory and practice. The moves have

been introduced under PRET’s newly appointed chairman Liz Fraser.



She said: ’There is a role for PRET to play in bridging the gap between

education and industry, as we have to make sure we are churning out

people who are able to cope with the rigours of the business.’



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