Lotus makes an eleventh hour Lynne Franks hiring

US software company Lotus Development Corporation has hired consumer shop Lynne Franks PR to work alongside its re-appointed hi-tech agency Noiseworks after an extensive communications review.

US software company Lotus Development Corporation has hired

consumer shop Lynne Franks PR to work alongside its re-appointed hi-tech

agency Noiseworks after an extensive communications review.



Lotus had intended to appoint only one agency but it was approached by

Lynne Franks after news of the review broke in PR Week (14 March).



The software company, which was acquired by IBM for pounds 2 billion in

1995, had already shortlisted four agencies but one dropped out shortly

before the pitches took place. Lynne Franks was invited to step in with

proposals for publicising Lotus’ Internet activities at only a few days’

notice.



’Lynne Franks had come up with a clear piece of thinking that showed

that the Internet was not just a technology but a medium,’ said Michael

Chapman-Pincher, head of communications at the Lotus user group INI, who

handled the review.



The unforeseen participation of Lynne Franks led to a rethink by Lotus,

which has significantly upped its budget to accommodate a second

agency.



Lynne Franks is believed to be in line for fees of pounds 150,000.



’We will be very brand-focused so we needed a decent resource to do

that,’ said Lynne Franks deputy managing director Julian Henry.



Noiseworks stands to gain about pounds 100,000 in fees from its on-going

work with Lotus.



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