Lowe Bell strikes gold with Gencor flotation

Lowe Bell Financial has been drafted in to handle financial media relations for South African mining company Gencor.

Lowe Bell Financial has been drafted in to handle financial media

relations for South African mining company Gencor.



A team including Lowe Bell Financial director John Antcliffe, LBF

chairman Piers Pottinger and group chairman Sir Tim Bell was brought in

last Sunday morning after news that Gencor was planning a pounds 5

billion London stock market flotation was leaked to the Sunday

Times.



In fact, Gencor’s financial advisers Robert Fleming and UBS are thought

to have been sounding out financial PR companies in London - including

Lowe Bell and Gavin Anderson - for several weeks.



It is understood that the agency’s brief is to handle communications

related to Gencor’s reported plans to split itself into two and float

one half on the London market. PR fees are estimated to be around pounds

200,000.



Lowe Bell’s first task was to issue a statement early on Monday morning

clarifying Gencor’s position to the effect that it was considering a

number of ways of gaining access to international capital markets.



The Lowe Bell intervention came as a surprise to Gencor’s existing

London financial agency College Hill.



Asked what the implications were for his agency, College Hill chairman

Alex Sandberg responded: ’I can confirm that Gencor has been a retained

client of ours for some time and remains a retained client going

forward.’



However, Lowe Bell’s appointment - in both London and South Africa -

must put a question mark against College Hill’s future on the

business.



Lowe Bell’s South African operation Lowe Bell and Mann has carried out

project work for Gencor in the past.



Gencor investor relations manager Anne Dunn confirmed that Lowe Bell and

College Hill were both now retained in London but conceded that this

arrangement might change.



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