Railtrack puts financial PR out to tender

Tracks and stations owner Railtrack is reviewing its financial and corporate PR account, currently held by Financial Dynamics.

Tracks and stations owner Railtrack is reviewing its financial and

corporate PR account, currently held by Financial Dynamics.



The review comes as Railtrack and US firm Bechtel are reported to be

considering a takeover bid for London and Continental Railways, to save

the Channel Tunnel Rail Link.



Financial Dynamics has been with Railtrack since the run-up to its

privatisation in 1996. The agency’s contract has now expired and must be

re-tendered under European Law. The agency will be considered for

re-appointment, a spokeswoman said.



Railtrack corporate affairs director Philip Dewhurst said he wants an

agency to provide strategic advice on City and financial PR issues, to

brief financial journalists and to help Railtrack with its calendar of

City events, such as its AGM.



He expects 20 per cent of the budget to be spent on evaluation. This is

likely to include research into the views of financial journalists,

analysts and US shareholders.



Dewhurst, who joined Railtrack in 1995, oversees a department of 32 and

has partial responsibility for public affairs teams in Birmingham,

Glasgow, Manchester and York.



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