Tracks and stations owner Railtrack is reviewing its financial and
corporate PR account, currently held by Financial Dynamics.
The review comes as Railtrack and US firm Bechtel are reported to be
considering a takeover bid for London and Continental Railways, to save
the Channel Tunnel Rail Link.
Financial Dynamics has been with Railtrack since the run-up to its
privatisation in 1996. The agency’s contract has now expired and must be
re-tendered under European Law. The agency will be considered for
re-appointment, a spokeswoman said.
Railtrack corporate affairs director Philip Dewhurst said he wants an
agency to provide strategic advice on City and financial PR issues, to
brief financial journalists and to help Railtrack with its calendar of
City events, such as its AGM.
He expects 20 per cent of the budget to be spent on evaluation. This is
likely to include research into the views of financial journalists,
analysts and US shareholders.
Dewhurst, who joined Railtrack in 1995, oversees a department of 32 and
has partial responsibility for public affairs teams in Birmingham,
Glasgow, Manchester and York.