Cable and Wireless Communications is overhauling its PR with a
restructuring of its in-house communications team and a review of its
three PR agency accounts.
Following its launch last year, for which C&W hired Jackie Cooper PR on
a budget of pounds 500,000, the company is now considering its long-term
C&W’s corporate communications department uses three agencies: Brunswick
for financial PR, Jackie Cooper for consumer PR, and Biss Lancaster for
corporate projects supporting its business units. All accounts will be
A C&W spokesman said: ’This is no reflection on them but part of the
overall review.’ It is likely to hold pitches in the next few weeks.
The in-house restructuring has been ordered by director of corporate
communications Roy Payne who was appointed in July last year.
Payne intends to abolish the post of head of public relations which was
recently vacated by Catherine Wilding who has joined hi-tech agency Fox
Parrack Fox as PR director. Instead Payne will appoint a senior PR
manager to head each of C&W’s four divisions.
Felicity Bull, previously head of communications at the British Chamber
of Commerce has been appointed as senior PR manager for C&W’s business
markets division. Vacancies remain in consumer markets, corporate
markets and international services.
Cable and Wireless Communications was created by the merger of Bell
Cablemedia, Mercury Communications, Nynex Cable Communications and
Videotron last year. It has more than 70 million customers in 15
countries worldwide and is the UK’s largest provider of integrated
television and telecommunications services.