C&W restructure hits in-house and PR roster

Cable and Wireless Communications is overhauling its PR with a restructuring of its in-house communications team and a review of its three PR agency accounts.

Cable and Wireless Communications is overhauling its PR with a

restructuring of its in-house communications team and a review of its

three PR agency accounts.



Following its launch last year, for which C&W hired Jackie Cooper PR on

a budget of pounds 500,000, the company is now considering its long-term

PR plans.



C&W’s corporate communications department uses three agencies: Brunswick

for financial PR, Jackie Cooper for consumer PR, and Biss Lancaster for

corporate projects supporting its business units. All accounts will be

reviewed.



A C&W spokesman said: ’This is no reflection on them but part of the

overall review.’ It is likely to hold pitches in the next few weeks.



The in-house restructuring has been ordered by director of corporate

communications Roy Payne who was appointed in July last year.



Payne intends to abolish the post of head of public relations which was

recently vacated by Catherine Wilding who has joined hi-tech agency Fox

Parrack Fox as PR director. Instead Payne will appoint a senior PR

manager to head each of C&W’s four divisions.



Felicity Bull, previously head of communications at the British Chamber

of Commerce has been appointed as senior PR manager for C&W’s business

markets division. Vacancies remain in consumer markets, corporate

markets and international services.



Cable and Wireless Communications was created by the merger of Bell

Cablemedia, Mercury Communications, Nynex Cable Communications and

Videotron last year. It has more than 70 million customers in 15

countries worldwide and is the UK’s largest provider of integrated

television and telecommunications services.



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