BORDER LINES: DUBLIN - Simpson aids Lotus recruitment

Software firm Lotus Developments has taken on hi-tech PR agency Simpson Financial and Technology PR to improve its image to potential new staff.

Software firm Lotus Developments has taken on hi-tech PR agency

Simpson Financial and Technology PR to improve its image to potential

new staff.



Most of the major American software brands have a manufacturing presence

in Ireland and Lotus is keen to mark itself out as a challenging place

to work. Its competitors Intel, Hewlett Packard and IBM are all based in

Southern Ireland. ’They all spend a lot of money on recruitment so their

profile must be right,’ said agency MD Ronnie Simpson.



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