MS&L will do the talking for Yell web directory

Yellow Pages’ web site directory Yell has appointed Manning Selvage and Lee as its retained agency. MS&L pitched against Jane Howard PR for the account, which was previously handled by Edelman.

Yellow Pages’ web site directory Yell has appointed Manning Selvage

and Lee as its retained agency. MS&L pitched against Jane Howard PR for

the account, which was previously handled by Edelman.



MS&L’s brief will include acting as press office and help co-ordinate

the annual UK web awards, which are sponsored by Yell.



Barbara Newman, usage development manager, at Yell said MS&L’s key task

would be to explain the benefits of web advertising to users.



Yell itself has been a prize winner this year, after picking up the

award for internet directory of the year at the Directory Publishers

Association awards in July.



By October this year Yell had signed up 30,000 businesses to its offer

of a free web site, after launching a campaign to target the 1.6 million

businesses listed in the Yellow Pages.



Yell was launched in January 1996. As well as individual business web

sites, it offers a gardening guide, film finder service, and the London

Guide, which includes restaurants and travel information.



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