Busch shortlists seven for theme park account

Fleishman-Hillard UK is facing a review on its account with Busch Entertainment Corporation, a subsidiary of one of the agency’s founding clients in the US, brewing group Anheuser-Busch.

Fleishman-Hillard UK is facing a review on its account with Busch

Entertainment Corporation, a subsidiary of one of the agency’s founding

clients in the US, brewing group Anheuser-Busch.



Busch Entertainment Corporation owns nine US theme parks, including the

Sea World marine life park in Orlando.



Fred Jacobs, corporate director of PR for Busch, spent two weeks in the

UK last month and saw a shortlist of seven agencies, including

Fleishman-Hillard. He expects to make an appointment next week.



The account, worth around pounds 100,000, will focus on consumer and

travel trade promotion, particularly promoting Busch’s Florida

destinations.



’Florida is the UK’s number one long haul destination and we have one

million UK visitors to our parks each year,’ said Jacobs.



Fleishman-Hillard UK has worked for the theme parks since 1989. The

agency also handles Anheuser-Busch’s corporate account in the UK.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.