Coca-Cola in CSR drive

Coca-Cola Enterprises (CCE) Europe has called in Mandate Communications to raise awareness of its corporate responsibility commitments.

CCE manufactures, sells and distributes Coca-Cola's 80 different soft drink products.

Mandate's brief is to increase awareness of CCE's achievements and leadership in the CSR field. The agency will roll out a senior-level speaker programme across Coca-Cola's key European territories.

Mandate won the brief after a competitive pitch. It reports to CCE comms director for Europe Patrick McGuirk.

Separately, Mandate has appointed Harvard PR deputy MD Ben Maynard as director in its corporate practice.

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