Who is the web baron?
Tim Danton is editor of the relaunched tech site, in charge of a team of ten who write reviews, news and blogs. PC Pro also has a team of professionals who dispense words of wisdom in the new Enterprise section, which targets businesses.
Get the tone right
PC Pro is aimed at IT professionals and tech enthusiasts looking for advice on buying kit for the home and office. Readers are typically people in their thirties, forties and fifties, and enjoy factual, unbiased reviews.
‘We are pretty responsive to PR needs – we understand the pressures PROs face,’ explains Danton. ‘We’ll look at everything, but we won’t just rewrite press releases – our news team wants to speak to people rather than grab a written quote.’
Unique users 883,000
PR friendly score 8/10