MySpace drops the Red Consultancy amid strategic 'uncertainty'

Beleagured social network provider MySpace has ditched The Red Consultancy within just four months of appointing the agency.

Social networking site: MySpace
Social networking site: MySpace

MySpace is set to make an announcement on the replacement of Red, which has been placed on notice until the end of September.

The news follows the departures of three of the company’s in house PR team earlier this year.
MySpace would not release the names and titles of the three roles, but they are thought to be senior members of its UK and international comms teams.

MySpace has seen unique users in the UK fall to 7 million, while Facebook now has 23.5 million unique users in the UK, according to comScore.

Meanwhile celebrities such as Lily Allen, once seen as the queen of MySpace, are increasingly turning to Twitter.
International marketing director Lindsay Nuttall, who is now overseeing PR for MySpace, said: ‘The business is evolving at the moment. We’ve been reviewing all relationships because we’re thinking about what our core strategy is. We need to have the flexibility to do that. There’s too much uncertainty about where we’re going next.’

Earlier this year, Weber Shandwick was summoned by MySpace in the UK for a global brief to handle tech and corporate. The agency is expected to remain in place.

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