BORDER LINES: LONDON - LSA eases BP into single currency

Oil company BP Europe has appointed Laura Sandys Associates to devise and implement a pan-European five-year communications strategy for the transition to the European single currency. The work will involve establishing relations with suppliers, commercial customers and forecourt customers, as well as handling internal training programmes within BP’s European operations and media relations. Laura Sandys, chief executive of LSA, said: ’Communications on the euro will need to motivate and enthuse all audience groups over a long period of time.’ LSA handled PR for BP UK.

Oil company BP Europe has appointed Laura Sandys Associates to

devise and implement a pan-European five-year communications strategy

for the transition to the European single currency. The work will

involve establishing relations with suppliers, commercial customers and

forecourt customers, as well as handling internal training programmes

within BP’s European operations and media relations. Laura Sandys, chief

executive of LSA, said: ’Communications on the euro will need to

motivate and enthuse all audience groups over a long period of time.’

LSA handled PR for BP UK.



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