BORDER LINES: PRAGUE - Black Pencil expelled from APRA

The Czech Public Relations association, the APRA, has voted unanimously to expel one of its members over allegations that it attempted to buy editorial coverage (PR Week, 3 April). Black Pencil, a subsidiary of advertising agency Leo Burnett, was accused of trying to buy space in the Prague Business Journal. Black Pencil had claimed the situation had arisen due to a misunderstanding but the APRA found that it had breached its guidelines on payment for copy. Pavel Kucera, APRA supervisory board chairman, said: ’The vote was pretty unanimous. Black Pencil has been thrown out of the Association.’

The Czech Public Relations association, the APRA, has voted

unanimously to expel one of its members over allegations that it

attempted to buy editorial coverage (PR Week, 3 April). Black Pencil, a

subsidiary of advertising agency Leo Burnett, was accused of trying to

buy space in the Prague Business Journal. Black Pencil had claimed the

situation had arisen due to a misunderstanding but the APRA found that

it had breached its guidelines on payment for copy. Pavel Kucera, APRA

supervisory board chairman, said: ’The vote was pretty unanimous. Black

Pencil has been thrown out of the Association.’



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