INTERNATIONAL: Burson-Marsteller sells Kuala Lumpur operation

KUALA LUMPUR: Burson-Marsteller has sold its Malaysian office in line with a strategy of pulling out of small emerging markets.

KUALA LUMPUR: Burson-Marsteller has sold its Malaysian office in

line with a strategy of pulling out of small emerging markets.



Kuala Lumpur managing director Karen Hoh has taken 100 per cent

ownership of the Malaysian office. She will continue to run the office

as an exclusive B-M affiliate, but will change its name to Rii

Burson-Marsteller. B-M is negotiating a sale with the managers of one

other office in Asia, but refused to name the office at this stage.



Small offices in emerging markets in Eastern Europe and parts of Asia

have had difficulties implementing B-M’s strategy of cultivating large

international clients. By buying their businesses from B-M, local

managers can concentrate on chasing local business.



B-M Asia-Pacific vice-president Martin Langford said: ’There are a

handful of international clients in the Malaysian market, but the

business was much more than others grown on local clients. When the

Asian recession hit, the local business became more fragile.’



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