Hitachi Data Systems win for Weber Group

Hitachi Data Systems, the computer business of electrical group Hitachi, has appointed Weber Group Europe to handle its UK and pan-European PR.

Hitachi Data Systems, the computer business of electrical group

Hitachi, has appointed Weber Group Europe to handle its UK and

pan-European PR.



Weber pitched against Fleishman-Hillard for the business which is

believed to carry a budget in excess of pounds 250,000. Incumbent

Brodeur A-Plus did not repitch.



Weber was appointed by Hitachi Data Systems’ European manager of

marketing communications Linda Duffy who assumed the European role in

January having previously been UK programmes manager at the company.



The agency will handle communications across the UK, France, Denmark,

Norway, Sweden, Switzerland and Israel. Overall strategy and UK

implementation will be handled at Weber’s London office by deputy

managing director Cathy Pittham and a team of five.



Weber’s appointment is part of a fundamental change in communications

strategy adopted by Hitachi Data Systems as it attempts to raise

awareness of its brand and products among corporate customers.



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