Dunlop Slazenger appoints Shine

The UK’s leading sports equipment manufacturer, Dunlop Slazenger Group, has appointed Shine Communications to handle its UK PR and co-ordinate European PR.

The UK’s leading sports equipment manufacturer, Dunlop Slazenger

Group, has appointed Shine Communications to handle its UK PR and

co-ordinate European PR.



For a six-figure fee, Shine will work across the group’s brands, which

include Dunlop, Slazenger, Maxfli which makes golfing equipment and

Carlton’s badminton goods.



Dunlop Slazenger previously retained Fleishman-Hillard for UK consumer

and sponsorship PR, but dropped the agency in November.



Shine was set up at the end of 1997 by former F-H director Rachel Bell

and F-H manager Julia Newton. Bell and Newton worked on the Dunlop

Slazenger account at F-H. Shine has already handled project work for the

group and won the work without a competitive pitch.



In the UK, Shine will win publicity for Dunlop Slazenger’s on the back

of its player and events sponsorships. These include the Wimbledon

tennis championship, tennis star Tim Henman, golfer Greg Norman, and

cricketers Mark Ramprakash and Ben Hollioake.



Shine will work across Europe on launch strategies for new products and

player sponsorships, and will create central press materials.



The sports group changed hands after a management buy out in 1996, and

appointed Philip Parnell as chief executive in April 1998.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.