Dunlop Slazenger appoints Shine

The UK’s leading sports equipment manufacturer, Dunlop Slazenger Group, has appointed Shine Communications to handle its UK PR and co-ordinate European PR.

The UK’s leading sports equipment manufacturer, Dunlop Slazenger

Group, has appointed Shine Communications to handle its UK PR and

co-ordinate European PR.



For a six-figure fee, Shine will work across the group’s brands, which

include Dunlop, Slazenger, Maxfli which makes golfing equipment and

Carlton’s badminton goods.



Dunlop Slazenger previously retained Fleishman-Hillard for UK consumer

and sponsorship PR, but dropped the agency in November.



Shine was set up at the end of 1997 by former F-H director Rachel Bell

and F-H manager Julia Newton. Bell and Newton worked on the Dunlop

Slazenger account at F-H. Shine has already handled project work for the

group and won the work without a competitive pitch.



In the UK, Shine will win publicity for Dunlop Slazenger’s on the back

of its player and events sponsorships. These include the Wimbledon

tennis championship, tennis star Tim Henman, golfer Greg Norman, and

cricketers Mark Ramprakash and Ben Hollioake.



Shine will work across Europe on launch strategies for new products and

player sponsorships, and will create central press materials.



The sports group changed hands after a management buy out in 1996, and

appointed Philip Parnell as chief executive in April 1998.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.