Tommy Hilfiger signs Ludgate for Tesco battle

Tommy Hilfiger, the US designer clothing brand, has appointed Ludgate Public Affairs to handle its PR in a battle against Tesco to stop it stocking what it claims are counterfeit goods.

Tommy Hilfiger, the US designer clothing brand, has appointed

Ludgate Public Affairs to handle its PR in a battle against Tesco to

stop it stocking what it claims are counterfeit goods.



Last week Hilfiger instigated legal action against the supermarket

alleging that it had stocked counterfeit versions of its goods. Hilfiger

has issued a writ for damages and taken out an injunction against

Tesco.



Tesco has since denied selling counterfeit goods but confirmed that it

used the ’grey market’ - distributors outside the UK not authorised by

Hilfiger - to supply items of clothing from the Tommy Hilfiger

range.



Ludgate was hired after a referral from Hilfiger’s law firm Eversheds,

and its team on the case is led by Stephen Lock, managing director of

Ludgate Public Affairs. A High Court hearing is not expected for several

months.



The agency will focus on media relations and public affairs surrounding

the action.



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