Companies will spend more on PR, says survey

Almost half of the UK’s top companies spend more than pounds 500,000 a year on PR, and spend is rising as PR becomes integral to running large businesses, says a survey by Countrywide Porter Novelli.

Almost half of the UK’s top companies spend more than pounds

500,000 a year on PR, and spend is rising as PR becomes integral to

running large businesses, says a survey by Countrywide Porter

Novelli.



Of the 50 FTSE Top 1000 companies which responded, 64 per cent spend

over pounds 250,000 a year on PR, and 45 per cent spend over pounds

500,000.



Ten per cent of respondents said they would increase their PR spend by

50 per cent or more over the next three years, while 56 per cent said

the increase would be up to half of existing spend. Around half of

respondents were marketing directors and the others were corporate

affairs directors.



Media relations was named by the greatest number (60 per cent) as a key

discipline. Other key roles for PR included corporate/brand reputation,

crisis management, and cause-related marketing.



Countrywide marketing director Diane VandenBurg said: ’There is a very

confident prediction that PR budgets are going to grow substantially and

are already substantial for many companies, which reflects how PR is

becoming integral to the way big companies are run.’



Leader, p9.



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