IPR and PRCA in negotiations for photocopy deal

Negotiations have begun on a formula to charge PR agencies for photocopying magazines, books and periodicals.

Negotiations have begun on a formula to charge PR agencies for

photocopying magazines, books and periodicals.



The IPR and PRCA have agreed to question a sample of their members to

find out how many photocopies the average PR agency makes.



They will then negotiate a standard charge with the Copyright Licensing

Agency (CLA), which represents book, magazine and periodical publishers,

including PR Week’s publisher Haymarket Publishing. The charge is likely

to be based on a fee per consultant.



Once a formula is agreed, PR agencies which do not have a CLA licence to

copy its members’ publications, will have to apply for one, or face

legal action. Agencies can choose to accept the negotiated formula or

negotiate their own charging formula with the CLA.



The CLA was set up in 1984 and represents 1,500 UK publishers and, via

an international network of copyright agencies, publishers from 16

other, mostly English-speaking, countries. It has already licensed all

schools and universities, and negotiated charging formulas for members

of the Law Society and the Association of the British Pharmaceutical

Industries.



The Newspaper Licensing Agency, which represents regional and national

newspapers, failed to negotiate a formula with the PR industry last year

and is due to be taken to copyright tribunal by the IPR and PRCA in the

autumn.



CLA business development and marketing manager Roger Bull is leading

negotiations with the PR industry. ’Copyright tribunal is not a route we

want to go down,’ he said.



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