Conflict forces Jackie Cooper to drop Playtex

Jackie Cooper PR has ended its nine year relationship with Playtex, which saw it launch the celebrated Wonderbra ’Hello Boys’ campaign in 1994.

Jackie Cooper PR has ended its nine year relationship with Playtex,

which saw it launch the celebrated Wonderbra ’Hello Boys’ campaign in

1994.



The move comes as a result of the growing conflict of interest between

Playtex and hosiery manufacturer Pretty Polly - another Jackie Cooper PR

client - which is about to launch an underwear range .



Pretty Polly - a sister Sara Lee company to Playtex - is due to launch

its new range of lingerie, Niks, with a pounds 3 million campaign in the

autumn, and last month it appointed GGT to handle its advertising.



Jackie Cooper PR will finish work on the Wonderbra account in September,

and will help in the selection of a new agency if Playtex decide to

continue to source PR externally.



John Dixey, managing director of Playtex, said: ’Jackie Cooper PR has

worked with both ourselves and Pretty Polly for a number of years.

Unfortunately the recent conflict of interest between both companies has

forced this decision upon us.’



He added that in nine years of working with Jackie Cooper PR, Playtex

has seen a 300 per cent increase in turnover.



Brian Duffy, current managing director of Pretty Polly, was previously

managing director of Playtex where he was responsible for the Wonderbra

campaign. This latest collaboration with Jackie Cooper PR and GGT’s

creative director Trevor Beattie reunites the team responsible for the

Wonderbra campaign, the PR side of which generated news coverage on the

back of the campaign’s controversial images.



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