Campbell Distillers, which owns drinks brands including Jameson
Irish whiskey and Pernod, has shortlisted four agencies to pitch for a
new UK consumer PR campaign.
Richmond Towers, Attenborough Associates, R&R Teamwork and the Wright
Partnership will pitch for the one-year account this Friday. The
successful agency will start work at the beginning of next year.
Industry experts estimate the account, which also covers Havana Club,
Wild Turkey, Bushmills Malt and Aberlour brands, to be worth at least
pounds 100,000 annually.
Campbell Distillers director of communications Vanessa Wright said:
’They are speciality brands that need some creative thought that links
into the work we are doing on advertising.’
Campbell Distillers has just launched a national advertising campaign
for the Jameson and Arberlour whiskey brands.
Campbell is taking a new approach to its marketing for Jameson,
promoting the ’What’s the Rush?’ campaign which encourages people with
frantic lifestyles to relax amid friends.
For its first marketing campaign for single malt Aberlour, the company
is attempting to give the drink a mysterious image, centring on its
Richmond Towers, which has run trade PR for the company for three years,
will be retained on trade work.