Railtrack ends Bell Pottinger retainer contract

Railtrack is downgrading its contract with Bell Pottinger public affairs from a retainer to a project basis following changes in its government relations requirements.

Railtrack is downgrading its contract with Bell Pottinger public

affairs from a retainer to a project basis following changes in its

government relations requirements.



Bell Pottinger will no longer handle the company’s day-to-day public

affairs, but will be used for longer-term political communications

strategy and events such as party conferences.



Railtrack corporate affairs director Philip Dewhurst said: ’Our

requirements have changed. We took Bell Pottinger on before the election

after our flotation and they’ve done a fantastic job. We now need them

to focus on the big challenges coming along in the future.’



The company has a four-strong public affairs team headed by Simon Miller

and including public affairs manager Fiona Bulmer who was an adviser to

former president of the board of trade Ian Lang before joining Railtrack

a year ago.



Issues on Railtrack’s public affairs agenda include saving the Channel

Tunnel rail link, the future of London Underground under the

Government’s proposed public private partnership and helping the

Government deliver its integrated transport policy.



Railtrack is also in the process of building up grassroots support for

the company from constituency MPs.



Railtrack uses Brunswick for financial and corporate PR, The Rowland

Company for consumer PR, Media Strategy for press relations and Camargue

for property PR (PR Week, 27 November).



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