NEWS: Brands Hatch starts PR engines for float

Buchanan Communications is to handle financial public relations for Brands Hatch Leisure, the owners of Britain’s most famous racetrack, as it prepares for flotation later this year.

Buchanan Communications is to handle financial public relations for

Brands Hatch Leisure, the owners of Britain’s most famous racetrack, as

it prepares for flotation later this year.



As well as the Brands Hatch track in Kent, Brands Hatch Leisure also

owns circuits at Cadwell Park in Lincolnshire, Oulton Park in Cheshire

and Snetterton in Norfolk. Announced this week and expected to raise

pounds 8 million, the float will help pay off debt and fund expansion.



Buchanan, which expects to be retained for ongoing PR and investor

relations work after dealing commences in November, has been asked to

drum up interest in the float among private investors as well as

institutions. These include motor sport enthusiasts and Brands Hatch

employees.



‘Part of the message that we are trying to get across is that this

business has been built up as a premier leisure group. It’s now fairly

broad based and their earnings have a good track record,’ said Richard

Oldworth, Buch-anan’s chief executive. He added that the agency would

also target financial analysts focusing on the smaller companies and

leisure sectors.



Headed by Oldworth, the three-man team on the account will report to

Brands Hatch’s chief executive Nicola Foulston.



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