Hilary Sutcliffe, managing director of Addition Public Relations,
tells me that the agency is ’going green’ and has conducted an audit of
its business to see how environmentally friendly it really is.
Sutcliffe, whose clients include SGS, a worldwide auditing and ethical
sourcing company, says: ’During the six-month audit we discovered how
bad we were in some areas.’
The agency now uses a paper recycling company and has introduced a
’spray booth’ where staff can spray cuttings for mounting without
gassing fellow workers. It seems that Addition had to face an office
uprising on one matter though. Sutcliffe says that they attempted to
replace their office coffee brand with a more environmentally friendly
label: ’Some staff rebelled and didn’t want it, so we’re faced with a
dilemma. Do we serve ’eco’ coffee to our clients and our usual brand to
There was less opposition with some of the other ethically-sourced
brands Addition recommends. The agency now uses Billingtons sugar,
Ty-Phoo tea and Down to Earth washing up liquid.
Ah, domestic bliss.