DIARY: Addition shows its true colours are shades of green

Hilary Sutcliffe, managing director of Addition Public Relations, tells me that the agency is ’going green’ and has conducted an audit of its business to see how environmentally friendly it really is.

Hilary Sutcliffe, managing director of Addition Public Relations,

tells me that the agency is ’going green’ and has conducted an audit of

its business to see how environmentally friendly it really is.



Sutcliffe, whose clients include SGS, a worldwide auditing and ethical

sourcing company, says: ’During the six-month audit we discovered how

bad we were in some areas.’



The agency now uses a paper recycling company and has introduced a

’spray booth’ where staff can spray cuttings for mounting without

gassing fellow workers. It seems that Addition had to face an office

uprising on one matter though. Sutcliffe says that they attempted to

replace their office coffee brand with a more environmentally friendly

label: ’Some staff rebelled and didn’t want it, so we’re faced with a

dilemma. Do we serve ’eco’ coffee to our clients and our usual brand to

staff?’



There was less opposition with some of the other ethically-sourced

brands Addition recommends. The agency now uses Billingtons sugar,

Ty-Phoo tea and Down to Earth washing up liquid.



Ah, domestic bliss.



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